Advertising campaign

Knowledge Identifier: $Advertising_campaign


Advertising campaign

Advertising campaignadd

Category: Business (28)

Launched in 1817.

Country: Italy (100%)

Main connection: Pino Presti




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Traditional advertising and marketing slowly developed over the centuries but never bloomed until early 1900s add something


Jay Conrad Levinson coined the term "Guerrilla Marketing" with his 1984 book of the same name add something


Pino Presti - In 2016 he has composed the music for the Advertising campaign 2016 of Scavolini, an Italian kitchen designer and manufacturer