Mobile marketing
(Marketing and Advertising)
Iphone 6
Steve Webb

See also

Short Message Service

Knowledge Identifier: $Short_Message_Service


Short Message Service

Text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices add

Category: Technology

Launched in 1977.

Countries: (36%), United Kingdom (25%), United States (18%)

Main connections: Mobile marketing, Iphone 6, iOS

Linked to: Sema Group, ACeS, Airwide Solutions, Aldiscon




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Many mobile and satellite transceiver units support the sending and receiving of SMS using an extended version of the Hayes command set, a specific command language originally developed for the Hayes Smartmodem 300-baud modem in 1977 add something


Adding text messaging functionality to mobile devices began to gain traction in the mobile communication services community in the early 1980s add something


The first action plan of the CEPT Group GSM was approved in December 1982, requesting "The services and facilities offered in the public switched telephone networks and public data networks add something


The SMS concept was developed in the Franco-German GSM cooperation in 1984 by Friedhelm Hillebrand and Bernard Ghillebaert add something


The first proposal which initiated the development of SMS was made by a contribution of Germany and France into the GSM group meeting in February 1985 in Oslo add something


The material elaborated in GSM and its WP1 subgroup was handed over in Spring 1987 to a new GSM body called IDEG , which had its kickoff in May 1987 under the chairmanship of Friedhelm Hillebrand add something


The first and very rudimentary draft of the technical specification was completed in November 1987 add something


Most early GSM mobile phone handsets did not support the ability to send SMS text messages, and Nokia was the only handset manufacturer whose total GSM phone line in 1993 supported user-sending of SMS text messages add something


The first commercially sold SMS service was offered to consumers, as a person-to-person text messaging service by Radiolinja in Finland in 1993 add something


Mobile advertising - The first person-to-person SMS text message was sent in Finland in December 1994


Initial growth was slow, with customers in 1995 sending on average only 0,4 messages per GSM customer per month add something


First Direct - In May 1999 it launched text message banking, a service through which the bank will alert customers by SMS if the balance on their current account goes below a certain amount, and if set, will send weekly mini-statements by SMS.


By the end of 2000, the average number of messages reached 35 per user per month, and by Christmas Day 2006, over 205 million messages were sent in the UK alone add something


Mobile marketing - Marketing through cellphones' SMS became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted content


FleXtel - In 2001 FleXtel was first to launch the ability to reroute a Personal Number using SMS


Mobile marketing - In Europe the first cross-carrier SMS shortcode campaign was run by Txtbomb in 2001 for an Island Records release, In North America it was the Labatt Brewing Company in 2002


Steve Webb - Webb is one of the growing number of MPs to have a blog and a website, and in 2004 his website, which makes use of SMS technology, was commended in the "New Statesman" New Media Awards and, in February 2005, led him to win the inaugural Hansard Society E-Democracy Award


DMS was first launched at April 1, 2004, and is very popular in the Czech Republic add something


In October 2005, researchers from Pennsylvania State University published an analysis of vulnerabilities in SMS-capable cellular networks add something


Philippines - Text messaging is a popular form of communication and, in 2007, the nation sent an average of one billion SMS messages per day


Continuous Computing - In July 2009, the company announced value added services solutions designed to allow NEPs to accelerate time to market for their enhanced wireless services such as Short Message Service , Caller ID, roaming, E911, ringback tones and e-mail services


In 2010, 6,1 trillion SMS text messages were sent add something


The mobile provider, often at the behest of the police, will capture data such as subscriber identification IMSI. In Germany in 2010 nearly half a million silent SMSs were sent by the federal police, customs, and the secret service Office for Protection of the Constitution add something


According to research in 2011, A2P traffic is growing faster than P2P messaging traffic add something


Iridium Communications - The Iridium Extreme phone introduced in 2011 has a GPS location service embedded in the device, which the user can use to locate themselves or include in SMS messages


Vodafone UK - In May 2011, Vodafone and JustGiving launched 'JustTextGiving', which allows mobile phone user to donate between £1 and £10 to a registered charity using a SMS message, which is paid for by the donor through reverse SMS billing


Justgiving - In May 2011, JustGiving launched JustTextGiving in conduction with Vodafone, which allows mobile phone user to donate between £1 and £10 to a charity using a SMS message, which is paid for by the donor through reverse SMS billing


In an effort to limit telemarketers who had taken to bombarding users with hordes of unsolicited messages India introduced new regulations in September 2011, including a cap of 3,000 SMS messages per subscriber per month, or an average of 100 per subscriber per day add something


Due to representations received from some of the service providers and consumers, TRAI has raised this limit to 200 SMS messages per sim per day in case of prepaid services, and up to 6,000 SMS messages per sim per month in case of postpaid services with effect from 1 November 2011 add something


Voxofon - At the start of 2014, Voxofon updated their iOS app to include the ability to share photos, videos, voice memos, and location through SMS.


Sproxil - In 2014, the company expanded its MPA services, originally available to consumers by SMS and call center, by adding mobile apps and a web app to their solution suite


TextSecure - In March 2015, Open Whisper Systems released Signal 2,0 with support for TextSecure private messaging on iOS. Later that month, Open Whisper Systems ended support for sending and receiving encrypted SMS and MMS messages on Android


WhatsApp - Unlike SMS, WhatsApp supports end-to-end encryption since 5 April 2016


NSO Group - He informed Citizen Lab researchers Bill Marczak and John Scott-Railton that his iPhone 6 had been targeted on August 10, 2016, by means of a clickable link in an SMS text message


NSO Group - He informed Citizen Lab researchers Bill Marczak and John Scott-Railton that his iPhone 6 had been targeted on August 10, 2016, by means of a clickable link in an SMS text message