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The company was founded in 1975 and has 10 brands
The company was founded in 1975 by Troels Holch Povlsen in Brande, Denmark, originally its focus was on women's fashion
It introduced children's clothing in 1986 and menswear in 1988
From 1998 to 2000, Bestseller A/S were co-sponsor for a professional road bicycle racing team, which had Jack & Jones as part of its name
Since the start of 2006, Bestseller has been a sponsor of the Danish Olympic team
In 2007, the company established a new label "JJ ECO" which is Fairtrade-certified, sponsor of Danish Boxer, Mikkel Kessler
In 2007, the company hired the supermodel Gisele Bündchen to promote the brand in 2007-08