Burberry

Knowledge Identifier: &Burberry

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Burberry

British luxury fashion house, distributing clothing and fashion accessories and licensing fragrances add

Category: Business (19)

Founded in 1856.

Countries: United Kingdom (36%), (16%), United States (14%)

Main connections: Angela Ahrendts, Christopher Bailey (fashion designer), Cara Delevingne

Linked to: FTSE 100 Index, GQ, Apple Inc., Target Corporation

 

Timeline


 

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1856

Burberry was founded in 1856 when 21-year-old Thomas Burberry, a former draper's apprentice, opened his own store in Basingstoke, Hampshire, England add something


1870

By 1870, the business had established itself by focusing on the development of outdoors attire add something


1879

Gabardine - Gabardine was invented in 1879 by Thomas & Burberry, founder of the Burberry fashion house in Basingstoke, and patented in 1888


1880

In 1880, Burberry introduced in his brand the gabardine, a hardwearing, water-resistant yet breathable fabric, in which the yarn is waterproofed before weaving add something


1901

In 1901, the Burberry Equestrian Knight Logo was developed containing the Latin word "Prorsum", meaning forwards, and registered as a trademark add something

 

Trench coat - War Office - Thomas Burberry, the inventor of gabardine fabric, submitted a design for an Army officer's raincoat to the United Kingdom War Office in 1901


1911

In 1911 they became the outfitters for Roald Amundsen, the first man to reach the South Pole, and Ernest Shackleton, who led a 1914 expedition to cross Antarctica add something


1914

War Office - In 1914, Burberry was commissioned by the War Office to adapt its officer's coat to suit the conditions of contemporary warfare, resulting in the "trench coat" add something


1920

The iconic Burberry check was created in the 1920s and used as a lining in its trench coats add something


1924

A Burberry gabardine jacket was worn by George Mallory on his ill-fated attempt on Mount Everest in 1924 add something


1937

A.E.Clouston and Betty Kirby-Green made the fastest flying time to Cape Town from London in 1937 and were sponsored by Burberry add something


1955

Burberry was an independent company until 1955, when it was taken over by Great Universal Stores add something


1970

During the 1970s, the brand became popular with the British casual cult, leading to its being associated with members of football firms by the 1990s and 'chav's the following decade add something


1998

In 1998, Burberry's changed their marketing name to Burberry add something


2000

Luxury goods - The Burberry brand is generally considered to have diluted its brand image in the UK in the early 2000s by over-licensing its brand, thus reducing its cachet as a brand whose products were consumed only by the elite


2001

Peter Millar (company) - After decades in sales representing high-end luxury buyers such as Burberry and Hugo Boss, Chris Knott founded Peter Millar in 2001 as an accessible luxury clothing company accentuated by saturated colors and attention to detail

 

Nino Cerruti - In autumn 2001, Fin.Part installed Italian "Roberto Menichetti", responsible for the creative revival of Burberry before that, as Creative Director who left the house after only one season

 

In May 2001, Christopher Bailey joined Burberry as creative director and became Chief Creative Officer in November 2009 add something

 

Christopher Bailey (fashion designer) - He joined Burberry in May 2001 as creative director and became chief creative director in November 2009


2002

Liberty Ross - In 2002 she was photographed for Burberry's spring campaign alongside Kate Moss and Eva Herzigova


2004

Jaeger (clothing) - In mid-March 2004, Belinda Earl was employed as CEO. More recently, the company has experienced positive recognition as a traditional British brand rejuvenating itself in a similar vein of fellow-British brand Burberry and Pringle of Scotland


2005

Patrick Grant (designer) - His thesis, completed in October 2005, focused on the regeneration of luxury fashion brands such as & Burberry, and was titled "Is Burberry's formula for brand revitalisation replicable-"


2006

Fordham University - Business and finance magnates that have attended Fordham include Anne M. Mulcahy, retired Chairman and CEO of Xerox and named one of the "50 Most Powerful Women in Business" in 2006 by Fortune Magazine; Rose Marie Bravo, Vice Chairman and former CEO of Burberry and named one of the "50 Most Powerful Women in Business Outside the United States" in 2004 and 2005 by Fortune Magazine; E. Gerald Corrigan, former President of the Federal Reserve Bank of New York; Maria Elena Lagomasino, CEO of JP Morgan Private Bank from 2001 to 2005 and currently on the board of directors of

 

Heather Bratton - She appeared during the summer of 2006 in shows in Milan and Paris , modeling for Prada, Gucci, Burberry and Chanel

 

Angela Ahrendts - She was the CEO of Burberry between 2006-2014

 

Angela Ahrendts, who took over in July 2006, has been credited with turning round the company's fortunes add something

 

Angela Ahrendts - Ahrendts joined Burberry in January 2006, and took up the position of CEO on July 1, 2006 replacing Rose Marie Bravo

 

Burberry first began selling online in the US, followed by the UK in October 2006, and the rest of the EU in 2007 add something


2007

Patrick Wolf - Wolf, along with The Paddingtons, Edward Larrikin, and The View, was featured in a series of photographs by Mario Testino as a part of a campaign for Burberry in August 2007


2008

The Burberry Foundation was established in 2008 and is a philanthropic organization dedicated to help young people realise their dreams through the power of their creativity add something

 

Eddie Redmayne - He modelled for Burberry in 2008 with Alex Pettyfer and 2012 with Cara Delevingne

 

Christopher Bailey (fashion designer) - In 2008, Bailey, alongside Burberry CEO Angela Ahrendts, set up The Burberry Foundation, committed to dedicating global resources to help young people realise their dreams and achieve their goals and potential through their power and creativity


2009

According to a 2009 report released by Business Weekly, Burberry was the 98th most valuable brand in the world that year add something

 

Cara Delevingne - Delevingne signed with Storm Model Management in 2009 and modelled in Clements Ribeiro and Burberry fashion shows in 2010

 

Simon Woods - In 2009, he announced that he was gay and was in a relationship with Burberry designer Christopher Bailey


2010

Hannah Holman - In the Spring/Summer 2010 season, Holman was the face of Marc by Marc Jacobs and T by Alexander Wang , and appeared in campaigns for Jill Stuart, Burberry Japan, See by Chloe and Uniqlo

 

In June 2010, the Group launched its first cosmetics line, Burberry Beauty add something


2011

Cara Delevingne - In 2011, Delevingne was featured in Burberry's spring/summer 2011 campaign

 

Felicity Jones - In 2011, Jones was announced as the new face of Burberry

 

Rosie Huntington-Whiteley - Huntington-Whiteley was unveiled as the face of Burberry's newest fragrance, Burberry Body, in July 2011

 

HEMYCA - Also in September 2011 HEMYCA was chosen to showcase their S/S12 collection alongside Alexander McQueen, John Galliano, Burberry, Paul Smith , Sonia Rykiel, and Giles Deacon as part of the international Campaign for Wool by Woolmark


2012

Cara Delevingne - Delevingne later became the face of Burberry's spring/summer 2012 campaign shot by Mario Testino alongside actor Eddie Redmayne

 

Cara Delevingne - She was recently described by British "Vogue" as the "star face" of the autumn/winter 2012-2013 show season, having appeared on the catwalk for brands such as Shiatzy Chen, Moschino, Jason Wu, Oscar de la Renta, Burberry, Dolce & Gabbana, Fendi, Stella McCartney, Dsquared, Lanvin, Givenchy and Chanel

 

Although Burberry promotes its British connection, according to The Guardian, a British national daily newspaper, as of July 2012, Burberry maintains only two production facilities in Great Britain, one in Castleford producing raincoats, and a smaller one in Keighley add something


2013

Edie Campbell - In the Spring/Summer 2013 season, Campbell opened the Marc Jacobs, Jil Sander and Louis Vuitton show, whilst opening and closing the Burberry show

 

In October 2013 it was announced that Ahrendts would take up the position of Senior Vice President of retail and online at Apple, Inc. from April 2014, and be replaced as CEO by Bailey add something

 

Apple Inc. - A mid-October 2013 announcement revealed that Burberry executive Angela Ahrendts will commence as a senior vice president at Apple in mid-2014

 

Christopher Bailey (fashion designer) - On October 15, 2013 Bailey was named CEO of Burberry when Angela Ahrendts, the CEO at the time, left to join Apple

 

Angela Ahrendts - On October 15, 2013, it was announced that Ahrendts will leave Burberry in Spring 2014 to join Apple Inc. as a member of its executive team as Senior Vice President of Retail and Online Stores, filling the spot vacated by John Browett in October 2012

 

Jamie Campbell Bower - In December 2013, Bower joined the cast of Burberry's campaign stars for spring/summer 2014


2014

In Spring 2014, Christopher Bailey will become CEO of Burberry and retain the role as chief creative officer add something

 

Malaika Firth - For the Spring/Summer 2014 campaign season, Firth booked campaigns from Valentino, Burberry and Prada for the second-consecutive time

 

Naomi Campbell - In 2014, Campbell and fellow British model Jourdan Dunn became the faces of Burberry's spring/summer 2015 collection

 

In July 2014 shareholders at Burberry's annual general meeting in London voted not to support the company's remuneration report add something


2015

In 2015, Burberry ranked 73rd in Interbrand's "Best Global Brands" report, ahead of Ralph Lauren and Hugo Boss add something

 

Alison Moyet - On 21 September 2015, Moyet performed at the Burberry Show at London Fashion Week


2016

Benjamin Clementine - He performed again on the Burberry menswear show in January 2016

 

Benjamin Clementine - On April 2016, his song "I Won't Complain" was chosen for the Mr. Burberry ad, directed by Oscar-winning director Steve McQueen

 

In July 2016, it was announced that Bailey would resign from CEO and becoming president and chief creative officer of the company add something

 

Christopher Bailey (fashion designer) - In July 2016, it was announced that Marco Gobbetti, CEO of &Céline (Céline_(brand)), would be the next CEO of Burberry, taking over from Bailey in 2017, who will be transitioning to role of President whilst retaining the title of Chief Creative Officer


2017

In early May 2017, the store announced it was moving 300 employees from London to Leeds add something

 

Christopher Bailey (fashion designer) - According to an October 31, 2017 company announcement, Bailey will resign from the board in March 2018 and entirely depart from Burberry in the following December


2018

Bailey will step down as Chief Creative Officer in March 2018 and will leave the brand completely by the end of 2018 add something

 

Riccardo Tisci - In March 2018, it was announced he had been appointed chief creative officer of Burberry, succeeding Christopher Bailey

 

Perfume - In July 2018 it was reported that in the previous past five years Burberry had destroyed unsold clothes, accessories and perfume worth over £90m in order to protect its brand and prevent the items being stolen or sold cheaply add something

 

In September 2018, Burberry reported that it would stop the practice of burning unsold goods, with immediate effect add something