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Connections

Grovo
(Education)
American Express
(Finance and Banking)
TC Transcontinental
(Marketing and Advertising)
Travel
(Business)
John Neeson
(Marketing and Advertising)
I-Free
(Tech)
SiriusDecisions
(Marketing and Advertising)
 

See also

Business-to-business

Knowledge Identifier: $Business-to-business

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Business-to-business

Term used in marketing add

Category: Business

Launched in 1036.

Countries: (40%), United States (20%), Russia (10%)

Main connections: Grovo, American Express, TC Transcontinental

Linked to: HarperCollins, Boston Consulting Group

 

Timeline


 

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2000

StrategiCom - "'StrategiCom"' was founded in 2000 as a Business-to-business brand strategy consulting firm that focuses on developing brand strategy for B2B companies


2001

John Neeson - As SiriusDecisions managing director since 2001, along with Richard Eldh, Neeson has been responsible for developing the "Demand Waterfall" marketing operations model, which is widely used by B2B companies to describe and measure their lead-to-revenue funnel


2011

In 2011, UK business PC World published research commissioned from Trends Research which found that British SME's are increasingly asking family and friends for IT problem-solving and purchasing advice services add something


2013

Grovo - Grovo shifted to a B2B SaaS model in early 2013 and focused on developing its microlearning platform, aiming to provide everything employees need to learn to do their best work

 

Grovo - Grovo shifted to a B2B SaaS model in early 2013 and focused on developing its microlearning platform, aiming to provide everything employees need to learn to do their best work

 

Apple Leisure Group - In 2013, Apple Leisure Group quickly added to its family of companies with the acquisition of online leisure wholesaler, CheapCaribbean.com, and B2B tour operator Travel Impressions from American Express


2014

I-Free - In 2014, i-Free undergoes restructuring, which aims at switching all available resources to the most promising business areas, such as mobile games producing and publishing, B2B projects, implementation of NFC-based solutions, investment and external assets management, solutions for mobile devices manufacturers


2016

The United Kingdom government, for example, created the post of Small Business Commissioner under the Enterprise Act 2016 to "enable small businesses to resolve disputes" and "consider complaints by small business suppliers about payment issues with larger businesses that they supply" add something

 

TC Transcontinental - On December 1, 2016, Transcontinental Media acquired Rogers Media's financial-oriented B2B publications, including "Advisor's Edge", "Avantages", "Benefits Canada", "Canadian Insurance Top Broker", "Conseiller", "Canadian Investment Review" and the Canadian Institutional Investment Network