Direct Line

Knowledge Identifier: &Direct_Line

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Direct Line

Company that specialises in selling insurance and other financial services sold directly to consumers by telephone and the internet add

Category: Business (2)

Founded in 1985.

Countries: (40%), United Kingdom (30%), UK (20%)

Main connections: The Royal Bank of Scotland Group, Insurance, Amelia Bullmore

Linked to: Direct Line Group, Churchill Insurance Company, The Royal Bank of Scotland Group, NIG

 

Timeline


 

This timeline needs to be reviewed and corrected, as it has been automatically generated from multiple web sources.
Please help improve it by adding dated informations, images and videos about Direct Line.


1985

It was the first telephone insurer in the UK when launched in 1985 by founder Peter Wood, and soon became the UK's largest provider of motor vehicle insurance add something


2008

While part of RBS, Direct Line was effectively nationalised alongside RBS in November 2008 during the banking crisis, due to the financial crisis, and RBS's dependency on UK taxpayers' money add something


2011

Amelia Bullmore - In 2011 and 2012 she appeared in a series of Direct Line Insurance adverts playing an eccentric customer


2012

The Royal Bank of Scotland Group - During 2012, RBS separated its insurance business from the main group to form the Direct Line Group, made up of several well-known brands including Direct Line and Churchill

 

In October 2012, it became one of the main operating businesses of Direct Line Group, when that company floated on the London Stock Exchange add something


2013

The Royal Bank of Scotland Group - However, as of September 2013, Churchill remains part of the Royal Bank of Scotland Group and Direct Line was eventually floated in 2013


2014

Harvey Keitel - In 2014 he reprised his role of Winston Wolfe from Pulp Fiction as part of a £40million advertising campaign for Direct Line, one of the UK's leading insurance companies

 

Direct Line sold its TRACKER Network UK telematics business to the private equity firm Lysanda in February 2014 add something


 

Direct Line took home the 'Best Home $ Insurance Provider' accolade in the Insurance Choice awards 2016 add something