Direct Line

Knowledge Identifier: &Direct_Line


Direct Line

Company that specialises in selling insurance and other financial services sold directly to consumers by telephone and the internet add

Category: Business (2)

Founded in 1985.

Countries: (40%), United Kingdom (30%), UK (20%)

Main connections: The Royal Bank of Scotland Group, Insurance, Amelia Bullmore

Linked to: Direct Line Group, Churchill Insurance Company, The Royal Bank of Scotland Group, NIG




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It was the first telephone insurer in the UK when launched in 1985 by founder Peter Wood, and soon became the UK's largest provider of motor vehicle insurance add something


While part of RBS, Direct Line was effectively nationalised alongside RBS in November 2008 during the banking crisis, due to the financial crisis, and RBS's dependency on UK taxpayers' money add something


Amelia Bullmore - In 2011 and 2012 she appeared in a series of Direct Line Insurance adverts playing an eccentric customer


The Royal Bank of Scotland Group - During 2012, RBS separated its insurance business from the main group to form the Direct Line Group, made up of several well-known brands including Direct Line and Churchill


In October 2012, it became one of the main operating businesses of Direct Line Group, when that company floated on the London Stock Exchange add something


The Royal Bank of Scotland Group - However, as of September 2013, Churchill remains part of the Royal Bank of Scotland Group and Direct Line was eventually floated in 2013


Harvey Keitel - In 2014 he reprised his role of Winston Wolfe from Pulp Fiction as part of a £40million advertising campaign for Direct Line, one of the UK's leading insurance companies


Direct Line sold its TRACKER Network UK telematics business to the private equity firm Lysanda in February 2014 add something


Direct Line took home the 'Best Home $ Insurance Provider' accolade in the Insurance Choice awards 2016 add something