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In 2008, Ryan Holmes had a specific need for a tool to effectively manage multiple social media networks at his digital services agency, Invoke Media
"'HootSuite"' is a social media management system for brand management created by Ryan Holmes in 2008
The first iteration of this social media management system launched on November 28, 2008 in the form of a Twitter dashboard called BrightKit
In November 2009, the HootSuite dashboard expanded its offering to further support Facebook and LinkedIn, allowing with the capability to use Twitter Lists
As of June 2010, the service manages over one million social media accounts for 400,000 unique users