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The site launched on January 11, 2011 and became a full-time career for both
Their first "Rock it Like a Redhead" event, a beauty and fashion event targeted at redheads only, was held in New York City on March 16, 2013
Understanding the difficulties in reaching a niche market, they turned to social media, and by September 2014, had 12,000 followers on Facebook, 9,000 followers on Twitter, 88,000 followers on Instagram, and 6,000 followers on Pinterest, with a YouTube channel in development