John Sculley

Knowledge Identifier: +John_Sculley

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John Sculley

American businessman, entrepreneur and investor in high-tech startups add

Category: Business

Born in 1939.

Countries: United States (44%), (30%), United Kingdom (7%)

Education: undef.

Main connections: Macintosh, Steve Jobs, Jean-Louis Gassee

Linked to: Apple Inc., PepsiCo, Brown University, Republican Party

 

Timeline


 

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John Sculley was born in 1939 add something


1967

Sculley joined the Pepsi-Cola division of PepsiCo in 1967 as a trainee, where he participated in a six-month training program at a bottling plant in Pittsburgh add something


1970

In 1970, Pepsi set out to dethrone Coca-Cola as the market leader of the industry, in what would eventually become known as the Cola Wars add something

 

In 1970, at the age of 30, Sculley became the company's youngest marketing vice-president add something

 

The Pepsi Challenge included a series of television advertisements that first aired in the early 1970s, featuring lifelong Coca-Cola drinkers participating in blind taste tests add something


1975

Sculley was best known at Pepsi for the Pepsi Challenge, an advertising campaign he started in 1975 to compete against Coca Cola to gain market share, using heavily-advertised taste tests add something


1977

In 1977, Sculley was named Pepsi's youngest-ever president add something


1980

Bill Gates", discussing his time at Apple during the 1980s as CEO. In 2010, he was interviewed for "Cult of Mac" on the topics of Steve Jobs and design add something

 

He used similar marketing strategies throughout the 1980s and 1990s at Apple to mass market Macintosh personal computers, and today he continues to speak and write about disruptive marketing strategies add something


1983

The Lisa computer, an innovative model designed by a team led by Jobs, shipped in January 1983, and had disastrous sales add something

 

Steve Jobs - In 1983, Jobs lured John Sculley away from Pepsi-Cola to serve as Apple's CEO, asking, "Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world-"


1985

NeXT - Apple's Chief Executive Officer John Sculley ousted Jobs from his day-to-day role at Apple, replacing him with Jean-Louis Gassée in 1985

 

Macintosh - However, Jobs' leadership at the Macintosh project did not last; after an internal power struggle with new CEO John Sculley, Jobs resigned from Apple in 1985

 

Apple Inc. - In 1985 a power struggle developed between Jobs and CEO John Sculley, who had been hired two years earlier

 

Coup d'Etat - Steve Jobs attempted management coups twice at Apple Inc.; first in 1985 when he unsuccessfully tried to oust John Sculley and again in 1997 which successfully forced Gil Amelio to resign


1986

After Jobs left, the company experienced a turnaround in 1986, introducing a faster microprocessor and renaming "The Macintosh Office" "Desktop Publishing add something


1987

In 1987, Sculley made several famous predictions in a "Playboy" interview add something

 

Samir Arora - Arora worked for the Chairman and CEO of Apple Computer, John Sculley, from 1987 to 1991

 

Jean-Louis Gassee - In 1987, Apple CEO John Sculley published his memoir "Odyssey


1989

The magazine "MacAddict" named the period between 1989 and 1991 as the "first golden age" of the Macintosh add something

 

Under the direction of Sculley, who had learned several painful lessons after introducing the bulky Macintosh Portable in 1989, Apple introduced the PowerBook in 1991 add something


1990

He helped launch and advised Hotwire.com, Intralinks , and InPhonic, Buy.com, and PeoplePC - each of which became billion dollar market cap public companies in the 1990s add something

 

In the early 1990s, at enormous expense, Sculley led Apple to port its operating system to run on a new microprocessor, the PowerPC add something

 

Sculley turned his attention briefly to politics in the early 1990s on behalf of Republican Tom Campbell, who in 1992 was running in California for a United States Senate seat add something

 

Some of his ideas for the Knowledge Navigator would eventually be fulfilled by the Internet and the World Wide Web during the 1990s and others by Apple itself with the introduction of Siri add something

 

Be Inc. - Be was founded by former Apple Computer executive Jean-Louis Gassée in 1990 with Steve Sakoman after being ousted by Apple CEO John Sculley


1991

Samir Arora - In 1991 Samir Arora worked on the first tablet Apple called Pen Mac. The project later was cancelled by John Sculley in favor of the Newton PDA


1992

Gaston Bastiaens - Apple Computer - In 1992 Bastiaens was approached by Apple CEO John Sculley to move to Apple Computer as a Vice President, and the first General Manager of Apple's newly formed Personal Interactive Electronics division in the early 1990s

 

Personal digital assistant - The term "PDA" was first used on January 7, 1992 by Apple Computer CEO John Sculley at the Consumer Electronics Show in Las Vegas, Nevada, referring to the Apple Newton


1993

After a bad first quarter in 1993, Apple's board forced Sculley out add something

 

Sculley sat next to Hillary Clinton during the President's first State of the Union address in January 1993 add something


1995

In 1995, Sculley and his two brothers, Arthur and David, formed a family office they call "Sculley Brothers," which is a privately owned portfolio of family investments, not an outside investor fund add something


1997

In 1997, Sculley became the chairman of Live Picture, a California-based company, to oversee its push into high-quality, low-bandwidth imaging over the Internet add something

 

In 1997, Sculley co-founded PopTech with Bob Metcalfe and several other dignitaries from the technology industry add something

 

Sculley has spoken at PopTech since its opening in 1997 every year except for 2005 add something


1999

In 1999, Live Picture filed for federal bankruptcy protection as part of a plan to be acquired by MGI Software add something


2001

In 2001, Sculley and Lynch transitioned the company into a learning program for rising entrepreneurs add something

 

It remained the architectural basis for Mac OS until 2001 add something


2002

In 2002, Sculley endorsed and invested in the Wine Clip, a wine accessory product, which claims to accelerate the aeration of wine by exposure to magnets add something


2003

Also in 2003, Sculley was interviewed by the BBC for the television documentary "The World's Most Powerful" episode "Steve Jobs vs add something

 

Before speaking at the Silicon Valley 4,0 conference, Sculley was interviewed by &CNET in October 2003, where he explained the mistakes he made at Apple concerning the Apple Newton and HyperCard add something


2004

In 2004, Sculley joined the board of directors at OpenPeak, a maker of software for wireless consumer electronics, digital media, computers, and home systems add something

 

Sculley's early leadership and enthusiasm helped steer InPhonic towards its successful IPO in 2004 add something


2006

In March 2006, Sculley was named Chairman of IdenTrust a San Francisco based firm focusing on verifying identity and boosting financial security add something


2007

InPhonic filed for Chapter 11 in 2007 add something


2013

Sculley is portrayed by actor Matthew Modine in the 2013 film "Jobs", based on the life of Steve Jobs add something


2014

On January 30, 2014, Sculley was a panelist at a forum organized by Zeta, which featured ad executives, marketers and and NFL executive to discuss the changes in the way companies market and reach consumers since Sculley's time at Apple in 1984 when the computer company featured what became one of the first iconic Superbowl ads - the 1984 commercial add something


2015

Jeff Daniels will portray Sculley in the upcoming film "Steve Jobs," Matthew Modine portrayed him in the 2013 film "Jobs," and Allan Royal portrayed him in the 1999 TNT film "Pirates of Silicon Valley add something

 

Company was renamed Obi Worldphone and will launch two low cost smartphones in October 2015 add something

 

Jeff Daniels - He will portray John Sculley in the 2015 biographical drama film "Steve Jobs", directed by Academy *award winning director Danny Boyle, and starring Michael Fassbender in the title role


2016

In October 2016, Zeta Interactive was again rebranded as Zeta Global add something