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Connections

Novi Stars
(Recreational products)
Mattel
(Recreational products)
Barbie
(Recreational products)
Netflix
(Media and Entertainment)
Entertainment
(Civil society)
Little Tikes
(Recreational products)
Bratzillaz (House of Witchez)
(Recreational products)
 

See also

MGA Entertainment

Knowledge Identifier: &MGA_Entertainment

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MGA Entertainment

Manufacturer of children's toys and entertainment products founded in 1979 add

Category: Business (22)

Founded in 1979.

Countries: United States (60%), US (20%), Arizona (10%)

Main connections: Novi Stars, Mattel, Barbie

Linked to: Private company, CNN, Los Angeles Times, Mattel

 

Timeline


 

This timeline needs to be reviewed and corrected, as it has been automatically generated from multiple web sources.
Please help improve it by adding dated informations, images and videos about MGA Entertainment.


1979

"'MGA Entertainment"' is a manufacturer of children's toys and entertainment products founded in 1979 add something


1999

In 1999, MGA Entertainment made an audio game called Super Click-It which is similar to the Bop It line of audio games add something


2001

Larson determined that all of MGA's Bratz produced from 2001 through 2008, except for the Kidz and Lil Angelz lines, infringed on Mattel's intellectual property add something

 

Barbie - In June 2001, MGA Entertainment launched the Bratz series of dolls, a move that gave Barbie her first serious competition in the fashion doll market


2006

Little Tikes - The company was acquired by MGA Entertainment in September 2006 from Newell Rubbermaid for an undisclosed sum


2008

On July 17, 2008, the U.S. District Court in Riverside ruled against MGA Entertainment and for Mattel Inc. in a battle over the creation rights of the Bratz doll line add something

 

On December 3, 2008, U.S. District Judge Stephen Larson granted an injunction requested by Mattel, which effectively banned MGA from manufacturing and selling Bratz dolls, though he allowed MGA to continue selling Bratz through the end of the 2008 holiday season add something


2009

In 2009, a new doll line named Moxie Girlz was introduced add something

 

The line includes Avery, Lexa, Sophina, Bria and more characters, and has been around since 2009 add something

 

MGA immediately filed for a permanent stay of the injunction and, on February 11, 2009, was granted a stay through at least the end of 2009 add something

 

On December 10, 2009, the U.S. Court of Appeals for the Ninth Circuit granted MGA an immediate stay of the injunction, effectively halting the recall of Bratz product, which was to have begun on January 21, 2010 add something


2010

MGA Entertainment introduced its Lalaloopsy brand in 2010 accompanied by the tagline "Sew Magical, Sew Cute add something

 

The line launched in Fall 2010, the characters Melrose, Tristen, Arizona and Bijou were in the first two lines, and new characters Leigh and Gavin joined in Fall 2011 add something

 

On December 7, 2010, Lalaloopsy had the People's Play Award for large dolls add something


2011

In 2011, HugWallas, animal plushes with arms that snap together to 'Hug' people, were launched add something

 

In Fall 2011, MGA released Suzette La Sweet, a Lalaloopsy collector doll who was sewn from pieces of a ducess' dress add something

 

The KaChooz were introduced in 2011 - these are pencil toppers with wild hair add something

 

Barbie - Mattel Inc. and MGA Entertainment Inc. returned to court on January 18, 2011 to renew their battle over who owns Bratz, which this time includes accusations from both companies that the other side stole trade secrets


2012

Like Novi Stars, "Bratzillaz" is new line brand set to be released in summer 2012 add something

 

True Hope is a special edition doll franchise introduced in 2012 add something

 

Bratzillaz (House of Witchez) - "'Bratzillaz "' is an American line of fashion dolls released by MGA Entertainment in 2012

 

Novi Stars - "'Novi Stars"' is an American line of fashion dolls released by MGA Entertainment in 2012

 

"Novi Stars" is a brand new line which will be released around August 2012; MGA has partnered with Justice Stores to bring out these new characters add something


2013

Novi Stars - At the end of 2013, MGA Entertainment announced that no new Novi Stars will be produced, making it obvious that the line itself has been discontinued


2015

The first dolls were introduced in the fall of 2015, and include both basic, unarticulated dolls as well as deluxe articulated dolls that come with their own science experiments, such as a lava lamp, volcano, glowstick and skateboard building set add something

 

There is a live-action series on Netflix produced by AwesomenessTV, a division of Dreamworks Animation SKG which was released on August 7th 2015, with the first season made up of three episodes add something

 

There is a live-action series on Netflix produced by AwesomenessTV, a division of Dreamworks Animation SKG which was released on August 7, 2015, with the first season made up of three episodes add something


2016

Netflix announced in April 2016 that the series was renewed for two additional seasons add something


2018

On March 13, 2018, MGA Entertainment confirmed in an email Tuesday it has submitted a bid for the Canadian division of Toys R Us. The plan is, with a group of fellow toymakers, to keep some of its more than 700 locations open in Canada add something