default_profile

Connections

CBS
(Movies & TV)
Tom Brokaw
(Journalism)
Peter Jennings
(Journalism)
Dan Rather
(Journalism)
Parle Products
(Food and Beverages)
Marketing buzz
(Marketing and Advertising)
NBC
(Movies & TV)
 

See also

Nielsen ratings

Knowledge Identifier: $Nielsen_ratings

add

Nielsen ratings

Marketingadd

Category: Business (28)

Launched in 1950.

Countries: United States (71%), (14%), Canada (7%)

Main connections: CBS, Tom Brokaw, Peter Jennings

Linked to: American Broadcasting Company, Fox Broadcasting Company, News Corporation, Nielsen Company

 

Timeline


 

This timeline needs to be reviewed and corrected, as it has been automatically generated from multiple web sources.
Please help improve it by adding dated informations, images and videos about Nielsen ratings.


1950

In 1950, Nielsen moved to television, developing a ratings system using the methods he and his company had developed for radio add something


1954

The term "sweeps" dates from 1954, when Nielsen collected diaries from the East first; from there they would "sweep" west add something


1955

Judy Garland - The first, the 1955 debut episode of "Ford Star Jubilee", was the first full-scale color broadcast ever on CBS and was a ratings triumph, scoring a 34,8 Nielsen rating


1956

Perry Como - This version of his show was so popular that in the 1956 – 1957 television season, it reached ninth in the Nielsen ratings, the only show on NBC that season to land in the top ten


1973

Katharine Hepburn - Hepburn had been wary of the medium but it proved to be one of the main television events of 1973, scoring high in the Nielsen ratings


1975

Michael Jordan - The game had the highest Nielsen rating of a regular season NBA game since 1975


1977

Charlie's Angels - Facing little competition from CBS and NBC, "Charlie's Angels" finished fifth in Nielsen ratings in the spring of 1977 with an average 26,0 rating


1989

Fox Broadcasting Company - The 1989 season featured a midseason replacement series, "The Simpsons"; ranked at a three-way tie for 29th place in the Nielsen ratings, it became the first Fox series to break the Top 30


1990

In many local areas of the 1990s, the difference between a rating that kept a show on the air and one that would cancel it was so small as to be statistically insignificant, and yet the show that just happened to get the higher rating would survive add something


1994

Vmas - Compared to the previous year, viewership was down from 6,5 million to 5,4 million viewers, making it the lowest viewed VMAs since Nielsen started measuring the show in 1994


1995

Friends - The show led the Nielsen ratings with its eighth season and finished among the top five every year from 1995 to 2004

 

Today (U.S. TV program) - "Today" retook the Nielsen ratings lead the week of December 11, 1995, and held onto that position for 852 consecutive weeks until the week of April 9, 2012, when it was beaten by "Good Morning America" again


1996

Tom Brokaw - "Nightly News" had moved into first place in the Nielsen ratings in late 1996 and held on to the spot for the remainder of Brokaw's tenure on the program, placing him ahead of ABC's Peter Jennings and "World News Tonight", and CBS's Dan Rather and the "CBS Evening News"


1999

Family Feud - Harvey's takeover of the 1999 syndicated series increased its Nielsen ratings significantly and eventually made it the fifth most popular syndicated program


2004

In 2004, News Corporation retained the services of public relations firm Glover Park to launch a campaign aimed at delaying Nielsen's plan to replace its aging household electronic data collection methodology in larger local markets with its newer electronic People Meter system add something

 

The Sopranos - Nielsen ratings for the show's first four seasons are not entirely accurate, however, as prior to January 2004 Nielsen reported aggregate numbers for cable networks, meaning people watching other HBO channels than the main one, on which "The Sopranos" aired, would be included in the ratings estimates


2005

In 2005, Nielsen announced plans to incorporate viewing by away-from-home college students into its sample add something

 

In 2005, Nielsen began measuring the usage of digital video recordings such as TiVo add something


2007

To both track this and expand their market research offerings, Nielsen purchased NetRatings in 2007 add something

 

Jon Gosselin - Both specials received high Nielsen ratings, and Discovery Health signed the couple to a series that aired beginning in April 2007

 

This "Commercial Ratings" first became available on May 31, 2007 add something


2008

The Daily Show - Television ratings from 2008 show that the program generally drew 1,45 to 1,6 million viewers nightly, a high figure for cable television


2009

After Nielsen took over the contract for producing data on Irish advertising in 2009, agencies said that they were "disastrous" and claimed that the information produced by them is too inaccurate to be trusted by them or their clients add something

 

Lifetime Movie Network - On April 19, 2009, the broadcast of "Natalee Holloway" attracted 3,2 million viewers and more than 1 million women in the 18-49 age bracket, garnering the highest Nielsen ratings in the network's history at that time

 

PBS - In December 2009, PBS signed up for the Nielsen ratings audience measurement reports for the first time


2011

In 2011, CBS and Nielsen proposed a model consisting of six viewer segments which according to their empirical research are more relevant for advertisers than older models based on sex and age add something

 

Parle Products - As of 2011, as per Nielsen, it was the largest selling biscuit brand in the world


2012

By the end of 2012, some TV executives wanted to see C7, ratings for live plus seven days, with Les Moonves of CBS making the claim C7 made ratings increase by 30 percent add something

 

However, noted in a February 2012 "New York Times" article the computer and mobile streams of a show are counted separately from the standard TV versions, further degrading the overall quality of the sampling data add something


2013

Even in 2013 it was noted that Internet versions of TV programs were still not counted because they had either no ads or totally different ads than their TV counterparts effectively skewing the raw data on how popular a show really is add something

 

Good Morning America - In 2013, "GMA" won its first May sweeps ratings period in 18 years

 

Marketing buzz - Jaime J. Weinman, "Who's watching- Who cares- Once obsessed with viewers and ratings, the television model these days is all about buzz," "Maclean's" 126, no. 4 :54 Shows monitor buzz, encouraging audience participation on social media during broadcasts, and in 2013 the Nielsen ratings were expanded to include social media rankings based on Twitter buzz


2014

In 2014, Nielsen reported that American viewership of live-television had dropped 12 minutes per day compared to the year before add something


2015

Responding to the criticism regarding accusations by several media executives that it failed to count viewers watching television programs on digital platforms, Nielsen executive vice president of global product leadership Megan Clarken stated in an April 2015 summit by the Coalition for Innovative Media Measurement that the company is able to count digital viewers in audience and demographic reports, but are unable to do so under the current set of rules devised by networks and advertising industries last revised in 2006 add something


2018

I am currently participating in the 2018 Neilson rating Survey; and, am filling out the " Nielsen TV Viewing Diary" dated "Thursday, February 1 through Thursday, February 8, 2018 add something