(Movies & TV)
Tom Brokaw
Peter Jennings
Dan Rather
Parle Products
(Food and Beverages)
Marketing buzz
(Marketing and Advertising)
(Movies & TV)

See also

Nielsen ratings

Knowledge Identifier: $Nielsen_ratings


Nielsen ratings


Category: Business (28)

Launched in 1950.

Countries: United States (71%), (14%), Canada (7%)

Main connections: CBS, Tom Brokaw, Peter Jennings

Linked to: American Broadcasting Company, Fox Broadcasting Company, News Corporation, Nielsen Company




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In 1950, Nielsen moved to television, developing a ratings system using the methods he and his company had developed for radio add something


The term "sweeps" dates from 1954, when Nielsen collected diaries from the East first; from there they would "sweep" west add something


Judy Garland - The first, the 1955 debut episode of "Ford Star Jubilee", was the first full-scale color broadcast ever on CBS and was a ratings triumph, scoring a 34,8 Nielsen rating


Perry Como - This version of his show was so popular that in the 1956 – 1957 television season, it reached ninth in the Nielsen ratings, the only show on NBC that season to land in the top ten


Katharine Hepburn - Hepburn had been wary of the medium but it proved to be one of the main television events of 1973, scoring high in the Nielsen ratings


Michael Jordan - The game had the highest Nielsen rating of a regular season NBA game since 1975


Charlie's Angels - Facing little competition from CBS and NBC, "Charlie's Angels" finished fifth in Nielsen ratings in the spring of 1977 with an average 26,0 rating


Fox Broadcasting Company - The 1989 season featured a midseason replacement series, "The Simpsons"; ranked at a three-way tie for 29th place in the Nielsen ratings, it became the first Fox series to break the Top 30


In many local areas of the 1990s, the difference between a rating that kept a show on the air and one that would cancel it was so small as to be statistically insignificant, and yet the show that just happened to get the higher rating would survive add something


Vmas - Compared to the previous year, viewership was down from 6,5 million to 5,4 million viewers, making it the lowest viewed VMAs since Nielsen started measuring the show in 1994


Friends - The show led the Nielsen ratings with its eighth season and finished among the top five every year from 1995 to 2004


Today (U.S. TV program) - "Today" retook the Nielsen ratings lead the week of December 11, 1995, and held onto that position for 852 consecutive weeks until the week of April 9, 2012, when it was beaten by "Good Morning America" again


Tom Brokaw - "Nightly News" had moved into first place in the Nielsen ratings in late 1996 and held on to the spot for the remainder of Brokaw's tenure on the program, placing him ahead of ABC's Peter Jennings and "World News Tonight", and CBS's Dan Rather and the "CBS Evening News"


Family Feud - Harvey's takeover of the 1999 syndicated series increased its Nielsen ratings significantly and eventually made it the fifth most popular syndicated program


In 2004, News Corporation retained the services of public relations firm Glover Park to launch a campaign aimed at delaying Nielsen's plan to replace its aging household electronic data collection methodology in larger local markets with its newer electronic People Meter system add something


The Sopranos - Nielsen ratings for the show's first four seasons are not entirely accurate, however, as prior to January 2004 Nielsen reported aggregate numbers for cable networks, meaning people watching other HBO channels than the main one, on which "The Sopranos" aired, would be included in the ratings estimates


In 2005, Nielsen announced plans to incorporate viewing by away-from-home college students into its sample add something


In 2005, Nielsen began measuring the usage of digital video recordings such as TiVo add something


To both track this and expand their market research offerings, Nielsen purchased NetRatings in 2007 add something


Jon Gosselin - Both specials received high Nielsen ratings, and Discovery Health signed the couple to a series that aired beginning in April 2007


This "Commercial Ratings" first became available on May 31, 2007 add something


The Daily Show - Television ratings from 2008 show that the program generally drew 1,45 to 1,6 million viewers nightly, a high figure for cable television


After Nielsen took over the contract for producing data on Irish advertising in 2009, agencies said that they were "disastrous" and claimed that the information produced by them is too inaccurate to be trusted by them or their clients add something


Lifetime Movie Network - On April 19, 2009, the broadcast of "Natalee Holloway" attracted 3,2 million viewers and more than 1 million women in the 18-49 age bracket, garnering the highest Nielsen ratings in the network's history at that time


PBS - In December 2009, PBS signed up for the Nielsen ratings audience measurement reports for the first time


In 2011, CBS and Nielsen proposed a model consisting of six viewer segments which according to their empirical research are more relevant for advertisers than older models based on sex and age add something


Parle Products - As of 2011, as per Nielsen, it was the largest selling biscuit brand in the world


By the end of 2012, some TV executives wanted to see C7, ratings for live plus seven days, with Les Moonves of CBS making the claim C7 made ratings increase by 30 percent add something


However, noted in a February 2012 "New York Times" article the computer and mobile streams of a show are counted separately from the standard TV versions, further degrading the overall quality of the sampling data add something


Even in 2013 it was noted that Internet versions of TV programs were still not counted because they had either no ads or totally different ads than their TV counterparts effectively skewing the raw data on how popular a show really is add something


Good Morning America - In 2013, "GMA" won its first May sweeps ratings period in 18 years


Marketing buzz - Jaime J. Weinman, "Who's watching- Who cares- Once obsessed with viewers and ratings, the television model these days is all about buzz," "Maclean's" 126, no. 4 :54 Shows monitor buzz, encouraging audience participation on social media during broadcasts, and in 2013 the Nielsen ratings were expanded to include social media rankings based on Twitter buzz


In 2014, Nielsen reported that American viewership of live-television had dropped 12 minutes per day compared to the year before add something


Responding to the criticism regarding accusations by several media executives that it failed to count viewers watching television programs on digital platforms, Nielsen executive vice president of global product leadership Megan Clarken stated in an April 2015 summit by the Coalition for Innovative Media Measurement that the company is able to count digital viewers in audience and demographic reports, but are unable to do so under the current set of rules devised by networks and advertising industries last revised in 2006 add something


I am currently participating in the 2018 Neilson rating Survey; and, am filling out the " Nielsen TV Viewing Diary" dated "Thursday, February 1 through Thursday, February 8, 2018 add something