Joseph Kony

See also

Social media marketing

Knowledge Identifier: $Social_media_marketing


Social media marketing


Category: Business (28)

Launched in 2008.

Countries: (56%), United States (22%), Uganda (11%)

Main connections: Facebook, Twitter, Instagram

Linked to: YouTube, Converse, Invisible Children, Inc., Nike, Inc.




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Constantinides E., Lorenzo C., Gómez M.A., 2008, Social Media: A New Frontier for Retailers-, European Retail Research, vol 22, issue 1 in this sense the social media is an inexpensive source of market intelligence which can be used by marketers to track problems and market opportunities add something


The 2008 US presidential campaign had a huge presence on social networking sites add something


In 2010, a Facebook campaign surfaced in the form of a petition add something


The petition went viral and on May 8, 2010, Betty White hosted SNL. add something


An example of a social media mishap includes designer Kenneth Cole's Twitter mishap in 2011 add something


This reference to the 2011 Egyptian Revolution drew objection from the public; it was widely objected to on the Internet add something


A Twitter hashtag posted by McDonald's in 2012 attracting attention due to numerous complaints and negative events customers experienced at the chain store; and a 2011 tweet posted by a Chrysler Group employee that no one in Detroit knows how to drive add something


Adjustments in Facebook algorithms have reduced the audience for non-paying business pages from 16 percent in 2012 down to 2 percent in February 2014 add something


In 2012 during Hurricane Sandy, Gap sent out a tweet to its followers telling them to stay safe but encouraged them to shop online and offered free shipping add something


In early 2012, Nike introduced its Make It Count social media campaign add something


A short film released on March 5, 2012, by humanitarian group Invisible Children, Inc. This 29 minute video aimed at making Joseph Kony, an International Criminal Court fugitive, famous worldwide in order to have support for his arrest by December 2012; the time when the campaign ends add something


Tumblr first launched ad products on May 29, 2012 add something


Somerset, NJ, USA: John Wiley & Sons, 2013 add something


By 2014 Facebook had restricted the content published from businesses' and brands' pages add something


In May 2014, Instagram had over 200 million users add something


On May 6, 2014 Tumblr announced customization and theming on mobile apps for brands to advertise add something


While social media marketing is often associated with companies, as of 2016, a range of not-for-profit organizations and government organizations are engaging in social media marketing of their programs or services add something


In 2018, Max Factor, MAC and other beauty brands were forced to rush to disassociate themselves from Kuwaiti beauty blogger and Instagram 'influencer' Sondos Alqattan after she criticised government moves to improve conditions for domestic workers add something